Designing for Persuasion: Toward Ambient Eco-Visualization for Awareness

When people are aware of their lifestyle’s ecological consequences, they are more likely to adjust their behavior to reduce their impact. Persuasive design that provides feedback to users without interfering with their primary tasks can increases the awareness of neighboring problems. As a case study of design for persuasion, we designed two ambient displays as desktop widgets. Both represent a users’ computer usage time, but in different visual styles. In this paper, we present the results of a comparative study of two ambient displays. We discuss the gradual progress of persuasion supported by the ambient displays and the differences in users’ perception affected by the different visualization styles. Finally, Our empirical findings lead to a series of design implications for persuasive media.